Microsoft Corp. today announced it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program called Microsoft Live Search cashback
The opportunity to reach consumers via search advertising is enormous and growing. According to eMarketer Inc. and other industry data, U.S. online retail is projected to grow to $335 billion by 2012, and today 68 percent of all those retail transactions begin at a search engine.
It seems as though Microsoft is upping the stakes in the overall online advertising sector. I must admit, I use pay per click a little bit in my offline business and have never looked at Microsoft as an alternative. After today’s announcement I may just have a look.
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