Just a short post today since it’s now 2am and I’ve been working on various projects for 12 hours straight and really need to hit the sack!

Being the type of bod that’s anal about statistics (sad I know). I came across a really interesting statistic that I’d like to share.

I’ve been doing some testing on ebay auction pages with:

long sales page vs short sales page vs short sales page with video

Here are my results:

1. People tended to stay on my page a lot longer when there was a video clip embed. No huge surprise there then. What is interesting though is that the people that bought watched the whole video and the vast majority of browsers watched anywhere between 20-40 seconds in. Hence short clips are better in the long run. I’m also toying with the idea of keeping the clips silient as a lot of people are viewing at lunch time/15mins before they finish and don’t appreciate voice commentary blasting over the speakers.

2. Short sales page - If the item for sale is fairly basic and self explanatory, people tend to purchase the item faster and stay on the page anywhere from 10-40 seconds. No point in writing a long sales page, with attention spans running at an all time low, why bother.

3. Long sales page - If the item for sale is fairly unique or new onto the market then people tend to read the whole page and stay on the page for around 30 seconds. They also seem to return more frequently, in some cases 7 or 8 times. SCARY!

Putting everything aside, what I found most interesting was the amount of market researchers (competition) that looked at my auction pages and the amount of times they came back. On average they visited an auction page about 4 times which really blew my mind. I mean I don’t mind the visits, heck I do alot of research myself, but 4 times is pushing it a bit.

So when you see several hits on your hit counter, you can bet your bottom dollar that the majority of the hits have come from your competition, not just once, but several times. I suppose what I find really odd is why they need to return to the page 4 times in 10 mins? Beleive it or not that’s really common.

One of the biggest things I learnt today was cross promotion. If you can have several auctions that have a similar theme etc, people tend to view and possibly purchase two items from the same category. That said, I’m gonna make the time next week to work on this as sales have shot up by 50%
with the use of cross promotions.

What are your thoughts?

DesDrec.
P.s. My stats are from sellathon

Stumble it!

Tags: ebay statistics